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NBA, NHL and MLB unveil 30-second ad promoting responsible sports betting


The NBA, NHL and Major League Baseball joined forces to create a 30-second ad promoting responsible sports betting.

The “Never Know What's Next” commercial, unveiled Tuesday, is a collaboration between the three leagues, sportsbook operator DraftKings, Fanatics, PENN Entertainment and the National Council on Problem Gambling.

Scott Coffman-Ross, the NBA's senior VP and head of gaming and new business initiatives, said it's important to educate young bettors in particular about the risks inherent in sports gambling and correct the misconception that it's a good way to make money.

“As more fans gain the opportunity to bet legally in their home states, it is imperative that we communicate the risks and emphasize and encourage them with our media and sportsbook partners, as well as our friends at the NBA and MLB. The importance of setting limits and betting responsibly, especially among our growing fanbase in the younger demographic,” said NHL Chief Business Officer Keith Wachtel.

The message of the ad is to remind the better to set betting limits and gamble responsibly It will air on TNT and the league's social media channels during the Cleveland Cavaliers-Philadelphia 76ers in-season tournament game.

Reporting by the Associated Press.

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