Playing odds: How Stan Kroenke's title bet paid off

We have just witnessed the most dominant stretch in professional sports. Was it by an athlete? A horse?

No, it was by Stan Kroenke, who is in charge of Kroenke Sports and Entertainment.

Related: Avalanche claim cup

Kroenke Sports owns the Colorado Avalanche, who won the NHL's Stanley Cup on Sunday. Colorado also hoisted the Cup in 2001, Kroenke's first full year of ownership.

Kroenke Sports also owns the Los Angeles Rams, who won Super Bowl LVI on Feb. 13. Kroenke was a minority owner after the 1999 season when the Rams won Super Bowl XXXIV.

Ultimately, Kroenke Sports owns the Colorado Mammoths, who won the National Lacrosse League title on June 18.

So four and a half months apart, three team titles!

So how have punters backing Kroenke's teams fared recently? Here's what Fox Sports Research discovered:


Los Angeles, with a 10-6 regular season and 1-1 postseason record in 2020, was listed at +1400 ($10 bet to win $150 total) ahead of the 2021 season.

The Rams dropped to +650 in Week 8, then moved up to +1300 in Week 14. A five-game winning streak late in the season helped them drop their odds to +900, then they dropped further to +850 in the Super Wild Round of the Cards.

The Rams were 3.5-point favorites and -200 on the moneyline (bet $10 to win $15 total) when Los Angeles beat the Cincinnati Bengals 23-20 in Super Bowl LVI.


Colorado started the season at +600 to win the Stanley Cup, the lowest odds in the NHL. Avalanche odds were +450 at the All-Star break and +325 in the first round of the playoffs.

They became the fifth preseason odds-on favorite to win the Stanley Cup since 1990.


The Mammoths won the NLL Cup in 2006 and 2022 since Kroenke bought the team in 2002.

According to SportsGeek, the Mammoths were listed at +2100 to win the Cup before the season.

For bettors who believe Kroenke has the magical touch, here are his team's odds to win the upcoming championship at FOX Bet:

Arsenal (English Premier League)

+5000 (Bet $10 to win a total of $510)

Colorado Rapids (Major League Soccer)

+5000 (Bet $10 to win a total of $510)

Denver Nuggets (NBA)

+1700 (bet $10 to win $180 total)

Los Angeles Rams (The NFL)

+1300 bet boost, regular +1100 (bet $10 to win $140 total)

Colorado Avalanche (NHL)

+450 (bet $10 to win $55 total)

The Rams' success cannot be overlooked in the state-of-the-art SoFi Stadium, which opened in the fall of 2020. Kroenke purchased a 60-acre plot of land in 2014 that helped build SoFi Stadium.

Fox Sports NFL writer Eric Williams observes the Rams first-hand. Under Kroenke, the Rams moved back from St. Louis to Los Angeles in 2016.

“Stan Kroenke is a deep-pocketed owner who gives the franchise the ability to take calculated risks in personnel moves — such as trading for front-line players like Matthew Stafford and Jalen Ramsey — along with signing a young, dynamic coach like Sean McVay,” Williams said. .

“Kroenke had the vision and support from NFL owners to take on the difficult task of moving an NFL franchise in a hyper-competitive market like Los Angeles. For Kroenke, the focus and pressure was always on providing what he needed financially to give. $5 The best chance to win a championship with billions in SoFi stadium financing and he was rewarded for his efforts by winning a Super Bowl while playing in a stadium built in Inglewood.”

Because the NFL does not allow its owners to have majority control of other teams in opposing markets, Kroenke transferred most of his Avalanche and Nuggets shares to his wife, Ann, after taking full control of the Rams in 2010.

The only other owner who seems to have had similar success is John Henry and Fenway Sports Group.

FSG has owned the Boston Red Sox since 2002 and Liverpool FC since 2010. The Red Sox won the World Series in 2018 and Liverpool won the 2018–19 UEFA Champions League and 2019–20 Premier League titles.

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