‘Do You Promote Automobiles?’ Elon Musk Takes A Witty Dig At Jaguar’s Rebrand Video

Final Up to date:November 20, 2024, 17:03 IST

Because the model unveiled its new picture, web customers, together with Elon Musk, famous the absence of Jaguar’s iconic luxurious autos.
Caption: Jaguar has urged folks to remain affected person.

Jaguar has urged folks to remain affected person. (Photograph Credit:  X)

Jaguar, the British luxurious automaker identified for its iconic autos, made it within the headlines on Tuesday with the discharge of a vibrant new branding movie. The advert reveals the corporate’s contemporary brand and has a hanging mixture of futuristic visuals and techno-inspired outfits worn by fashions, all set towards a backdrop of summary ideas and daring taglines like “Dwell vivid,” “Delete odd,” and “Break moulds.” The rebrand indicators Jaguar’s shift to a extra fashionable, electrified future. However right here’s the shock – no vehicles have been in sight.

Because the model confirmed its revamped picture, web customers, together with Tesla CEO Elon Musk, couldn’t assist however level out the absence of Jaguar’s trademark luxurious autos. Musk, together with his common sharp wit, wrote on X (previously Twitter), “Do you promote vehicles?” A query that immediately sparked a flurry of responses throughout the online.

Jaguar, at all times fast on their toes, fired again with an invite that hinted at one thing thrilling forward. “Sure. We’d love to indicate you. Be part of us for a cuppa on 2nd December. Warmest regards, Jaguar,” they replied, suggesting that there could also be extra to come back – and maybe a reveal of their electrical future.

This new advert and brand mark an vital second for the model because it makes a serious push into the electrical automobile (EV) market. Jaguar’s objective is to go totally electrical by 2025, phasing out all inner combustion engines and introducing a wholly electrified mannequin lineup. The redesigned brand, with its modern mix of higher and lowercase letters, is supposed to mirror this contemporary shift.

Nonetheless, whereas the rebranding is all concerning the future, not everybody was impressed by the advert’s style-heavy method. Social media customers have been fast to level out that the flashy visuals appeared to lack substance, with many questioning if Jaguar was launching a automobile advert or auditioning for a trend present. One consumer expressed confusion, saying, “Umm, the place are the vehicles on this advert? Is that this for trend?”

One other, a present Jaguar proprietor, voiced their frustration: “Ummm, hiya. I’m at present a Jag proprietor, and that is past ridiculous. The place are the vehicles? Isn’t that what you do? It will trigger me to not go ahead with y’all when it’s time to commerce mine in. What a joke you’ve turn out to be.”

Yet one more commenter added, “What within the precise world is that this? Are you a automobile firm or not?”

Regardless of the backlash, Jaguar has been replying to many feedback under its put up with a optimistic perspective and has been urging followers to remain affected person whereas they give you extra thrilling particulars.