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Businesses Rely More on Social Media Than Traditional Advertising in 2025

Mahidujjaman Tamim July 13, 2025 0

In a major shift in marketing strategy, small and medium businesses are now spending more on social media advertising than on traditional print, radio, or even TV ads, according to a new global report by StatMarket Insights.

The report shows that over 68% of marketing budgets for startups and e-commerce businesses are now dedicated to platforms like Facebook, Instagram, TikTok, and LinkedIn.

“This is where the customers are,” said Ruhul Amin, CEO of Dhaka-based clothing brand UrbanThreads. “We used to do billboards and newspaper ads, but a viral TikTok video now gives us more sales than a month’s worth of offline promotion.”

Major platforms have introduced advanced AI targeting tools, allowing small businesses to reach hyper-specific audiences, track conversions in real-time, and adjust their campaigns instantly. However, the rising cost of paid ads and competition for visibility are challenges for smaller brands with limited budgets.

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